Digital Marketing
Vietnam
Participated in founding and developing branding for the RMIT Aikido Club.
Design and manage Landing Pages (WordPress, LadiPage).
Analyze data and build performance reports using Excel and Looker Studio.
Create advertising visual content using Photoshop, Illustrator, and Canva.
Capable of setting up automation workflows.
Proactively update the latest MarTech trends.
Ability to read and understand metrics to make decisions.
A collection of my most impactful marketing campaigns and projects.
Developing the official landing page for Dale Carnegie's anniversary
Digital roadmap for Dale Carnegie’s loyal learners.
Building brand identity and branding strategy for RMIT Aikido.
Product innovation and client pitch for AI Hay.
This was a group project involving 6 members conducted for the Contemporary Issues In Digital Marketing course at RMIT University. Our team developed a strategic proposal to introduce new features for the client, AI Hay. The proposal was rooted in extensive target audience research and aimed to solve market challenges related to user growth and retention. Due to the high strategic quality of the proposal, it was selected to be pitched directly to the AI Hay management team.
Ideated new features based on target audience data and consumer insights.
Developed UI/UX prototypes and assessed the technical and operational feasibility of the proposed solutions.
Scan for Prototype
Built a comprehensive brand identity for RMIT Aikido Club to bridge the gap between traditional Japanese martial arts (focusing on Harmony and Discipline) and a vibrant, modern international student environment.
The visual system centers on a minimalist logo integrating the Latin "A" with Kanji "合" (Ai/Harmony). A high-contrast Red, Black, and White palette establishes a bold presence across digital and physical touchpoints.
A dedicated digital experience developed for Dale Carnegie Vietnam’s 18th-anniversary celebration. Translating brand legacy and marketing objectives into a high-performance landing page to drive event engagement.
Transformed visual concepts from Art Director into a functional, engaging event landing page.
Proactively researched and implemented Webflow to enhance design flexibility, animations, and site performance.
Honored as one of the Top 8 key contributors to the overall success of the 18th-anniversary event.
An exclusive digital roadmap designed for Dale Carnegie Vietnam’s loyal learners. This landing page serves as a professional touchpoint, guiding executives and business leaders through their post-course growth milestones and exclusive membership benefits.
Effectively converted visual assets from the Art Director into a responsive, high-converting landing page using LadiPage.
Proposed and integrated custom CSS to bypass platform limitations, adding animations that improved engagement.
Managing ongoing PPC campaigns across Google Ads and Meta Ads for ShopNow, a leading Vietnamese e-commerce platform, with $200K+ annual budget.
Implemented smart bidding strategies, built custom audiences using first-party data, and established automated reporting dashboards for real-time optimization.