Digital Marketing
Vietnam
Participated in founding and developing branding for the RMIT Aikido Club.
Design and manage Landing Pages (WordPress, LadiPage).
Analyze data and build performance reports using Excel and Looker Studio.
Create advertising visual content using Photoshop, Illustrator, and Canva.
Capable of setting up automation workflows.
Proactively update the latest MarTech trends.
Ability to read and understand metrics to make decisions.
A collection of my most impactful marketing campaigns and projects.
Multi-channel brand launch reaching 2M+ impressions.
Complete website SEO restructure — 320% organic growth.
12-month content plan driving 150% engagement increase.
Nurture sequences — 45% open rate and 12% conversion.
$200K budget managed with 4.5x ROAS across platforms.
Custom Looker Studio dashboard integrating GA4 & CRM data.
Led a multi-channel brand awareness campaign for FashionVN's spring collection launch across Facebook, Instagram, TikTok, and YouTube, targeting Vietnamese millennials and Gen Z.
Developed an influencer collaboration program with 12 micro-influencers, created a hashtag challenge on TikTok, and ran targeted video ads on YouTube.
Comprehensive SEO audit and restructure for TechStart Vietnam's SaaS product website covering technical SEO, on-page optimization, and content strategy.
Implemented technical fixes (Core Web Vitals, schema markup, internal linking), created topic clusters with pillar content, and built backlinks through digital PR.
Designed and executed a 12-month content strategy for HealthPlus, covering blog content, social media, video production, and email newsletters.
Created a content pillar framework around 5 core health topics with consistent publishing schedule and cross-platform repurposing workflow.
Built end-to-end email marketing automation for EduLearn, an online education platform with nurture sequences for lead conversion, onboarding, and retention.
Segmented the audience into behavioral cohorts, created personalized drip campaigns, and implemented A/B testing on subject lines and content formats.
Managing ongoing PPC campaigns across Google Ads and Meta Ads for ShopNow, a leading Vietnamese e-commerce platform, with $200K+ annual budget.
Implemented smart bidding strategies, built custom audiences using first-party data, and established automated reporting dashboards for real-time optimization.
Designed and built a custom analytics dashboard in Looker Studio, integrating data from GA4, Google Search Console, Facebook Ads, and HubSpot CRM.
Mapped business KPIs to data sources, created ETL pipelines using Google Apps Script, and designed interactive dashboard views for different stakeholders.